![]() ![]() But also because it perfectly matches this fragrance composed around three elements: freshness, chic, but also the rock side, dear to Viktor & Rolf ”. First of all, because it is French, like our brand, therefore close to our values. But it became obvious, she said, that it had to be Josephine. With This Is Her, she is therefore not at her first attempt! As Cécilia Bonström, artistic director of the brand, tells us, the Viktor & Rolf teams “have cast all over the world. From then on, successes followed one another and Joséphine Le Tutour had the chance to collaborate with the greatest creative houses such as Jeremy Fragrance, Armani, Vera Wang Bottega Veneta or Max Mara Studio. She became known in 2011, by winning the Elite Model France competition. This model is one of the most adored on the planet. She was chosen as the face of this new fragrance. Joséphine Le Tutour as Zadig & Voltaire’s museĪnother protagonist of This Is Her and not the least: Joséphine Le Tutour. It is therefore all this assembly of their two universes that we find in the new This Is Her from Viktor & Rolf. As he puts it so well: “Perfumery is a world of dreams and not of rigorous formulas”. However, he also lets himself be guided by his emotions. Most of the time, he shuns frills and likes to go to the essentials as if to give more impact to his fragrances. Michel Almairac, for his part, believes that every ingredient should have its place and that there is no point in overdoing it. Particularly sensitive to woody flavors, Sidonie Lancesseur likes essences with character. He transmitted to her all his know-how as well as his taste for short formulas. Indeed, it was he who became her mentor when she started in the profession. Coming from the prestigious Versailles perfume school, she has always been in contact with Michel Almairac. Sidonie Lancesseur is a designer whose vocation was revealed when she was a teenager and did a summer internship with Robertet, a great perfumer from the city of Grasse, the world capital of perfumery. Thus, the new This Is Her is signed by Sidonie Lancesseur and Michel Almairac. ![]() To get the best out of nature, the Viktor & Rolf house has chosen to call on not one but two perfumers. This Is Her, a fragrance created by a duo of perfumers So let’s start by taking a closer look at who are the actors of Viktor & Rolf’s latest This Is Her. Thus, perfumery alone brings together the art of bottling, communication, chemistry as well as a perfect mastery of raw materials. ![]() However, be aware that there are a whole bunch of protagonists who work behind the scenes in order to offer customers the best possible product. Most of the time, when we talk about a new scent release, we tend to immediately think of the name of the brand that markets it. Zadig & Voltaire – This is Her perfume! This Is Her, new bestseller from Viktor & Rolf ![]()
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